“Confidence: How to Sell Yourself – Winning Techniques for Selling Yourself, Your Ideas, and Your Message” is written by Arch Lustberg.
Key Details:
Author: Arch Lustberg
Publication Date: Published in 2006 by AMACOM (American Management Association).
Overview:
The book is focused on helping readers develop the confidence necessary to successfully sell their ideas and communicate effectively in personal and professional environments. Arch Lustberg emphasizes the importance of self-presentation, building rapport, and effective messaging for influencing others. It offers techniques for overcoming self-doubt, enhancing speaking skills, and crafting messages that resonate with various audiences. The goal is not only to improve personal confidence but also to become more persuasive and effective in selling one’s ideas and capabilities.